Driving Success Through Synergy

Commercial Strategy uniting Revenue & Distribution, Sales, and Digital Marketing in pursuit of a shared vision. 

Choose the option that best suits your needs.

CO&CO applies a holistic, creative, and strategic approach in providing bespoke, innovative, and forward-thinking solutions to help drive performance, stimulate growth in revenue, profitability, and market share, and enhance asset value, all while being guided by integrity and the pursuit of excellence.

Commercial Strategy

Achieve your business peak with our comprehensive and holistic Commercial Strategy Solutions. Whether it is identifying total revenue and profit optimisation opportunities for existing hotels, developing a tailored business plan for new properties or conceptualising an asset for new developments, uncover untapped potential, optimise your approach and propel your business towards unparalleled success.

KEY SERVICES

  • 360º Performance Assessment

  • Holistic Strategy Development & Execution Assistance 

  • (Re)Positioning & (Re)Structuring 

  • Eliminating Commercial Silos

  • Team Selection, Training, Development & Oversight

  • Part-time Support

  • Education for Senior Leadership

  • Asset Management

Revenue & Distribution

Basic concepts don't change and are the key to any successful business, yet they have become more and more comprehensive, dynamic, and digitally dependent. Selling the right product to the right customer at the right price remains, but what is equally important is selling the right product via the right channel at the right cost of acquisition. This requires a clear strategy for all revenue streams and distribution platforms.

KEY SERVICES

  • Audit & Gap Analysis

  • Market Analysis & Competitive Benchmarking 

  • Product / Inventory Definition & Strategic Pricing

  • Distribution Strategy Development

  • Channel Management & Profitability Optimisation

  • Intermediary Partner Selection & Contract Negotiations

  • Systems, Reporting & Data (Quality) Analysis

Sales

Sales requires a shift away from the traditional approach to a new way of thinking. A clearly defined consumer segment and market strategy will drive incremental revenue, complement the business mix of a hotel and its distribution strategy, and deliver a return on investment.

KEY SERVICES

  • Sales Strategy Development 

  • Account / Partner Selection & Contract Review

  • Deployment

  • Cost of Acquisition & Expense Management  

Digital Marketing

Connect with your target audience. Knowing which customers to speak to, how to best reach them, engage with them and ultimately make them yours, requires a holistic consumer, channel and market strategy, from driving awareness to conversion.

KEY SERVICES

  • Digital Marketing Strategy Development

  • Investment Allocation by Channel & ROI

  • Messaging

  • Brand.com Performance & Conversion

GET IN TOUCH

Send a message or call us to start engaging our consulting services
and put our knowledge and experience to work for you.